To prove to consumers just how irresistible Beacon chocolates are, we took a simple in-store announcement and turned it into a brand showcase.An actor was briefed to announce the daily specials as per normal, under the premise that he was a store staff member. As soon as he started talking about Beacon, his mind started wondering and he broke into a love song.

After serenading the customers over the PA system for a minute, he was interrupted by 'security personnel' and escorted from the building. Still singing and dancing.

Customers were treated to a brand experience that was entertaining, engaging and very effective.

Reinventing the typical in-store announcement ensured the brand was visible, exposing everyone to our message. Even while shopping for competitor brands.On average 1 in 4 customers inquired about Beacon chocolates with store management and staff.The Beacon clients experienced advertising beyond TV, magazine and traditional radio, which means we're taking the brand in a new direction in a new advertising era.We are still awaiting final sales figures.