Using the concept: A MAN WILL NEVER BE AS GOOD AS A WHOLE CADBURY.

We created an original promotion and we promoted it throughout different media: TV, BILLBOARDS, INTERNET, RADIO AND PLACEMENTSThe idea: “Tell us why your man will never be like a whole bar of Cadbury and win his weight in chocolate.”

The habit of occasional consumption changed to a daily one.

There was a 48% increase in sales.And Cadbury became the favourite chocolate of women.