Cannes Lions

CHOCOLATES

DEL CAMPO/NAZCA SAATCHI & SAATCHI, Buenos Aires / CADBURY / 2010

Awards:

2 Shortlisted Cannes Lions
Presentation Image
Presentation Image
Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Execution

Using the concept: A MAN WILL NEVER BE AS GOOD AS A WHOLE CADBURY.

We created an original promotion and we promoted it throughout different media: TV, BILLBOARDS, INTERNET, RADIO AND PLACEMENTSThe idea: “Tell us why your man will never be like a whole bar of Cadbury and win his weight in chocolate.”

Outcome

The habit of occasional consumption changed to a daily one.

There was a 48% increase in sales.And Cadbury became the favourite chocolate of women.

Similar Campaigns

12 items

Müller Corner Originals: Back Once Again

VCCP, London

Müller Corner Originals: Back Once Again

2024, MULLER

(opens in a new tab)