Yelo Play app is a free app for Telenet’s customers in which they can watch live television, manage recordings remotely, search easily through the discover page and be guided by editorial content. In short, it makes planning your tv-night a lot easier.

Through the years, the Yelo Play app was mainly positioned as a second screen solution when people had a tv-conflict.

This campaigns objective was to integrate the use of the app in the daily life of the customers: number of downloads of the app and unique users of the app on a daily basis. So far general campaigns through the classic media did not result in a shift in behaviour to start using the app.

We made three different series, each one looked like the next big series in their genre. 'Emma's Choices' looked just like the next Sex and the City, 'Choices of Destiny 'was a new impressive fantasy saga like Game of Thrones and 'Közes' a gloomy Scandinavian crime series. This way we tempted all our different target groups with specific content that looked just like the real deal. By spreading the trailers through their tv video catalogue we reached them when they needed our handy app the most, when they were trying to chose between the endless amount of movies and series available thanks to Telenet.