The new generation of the Porsche Panamera was released in November 2023. This sets new standards in terms of luxury and sportiness in luxury cars. Our task was to demonstrate precisely this combination of sportiness and luxury.

The campaign's copywriting was concise, impactful, and perfectly aligned with our brand. It skillfully introduced comfort as a complementary facet to our renowned sportiness. The headline, in just six syllables, effectively highlighted and then reconciled the contrast between ultimate comfort and sheer performance. Its message was conveyed through dynamic metrics and very vivid language, which is universally understood. This ensures immediate comprehension and retention, even when merely glancing at the ad.