Cannes Lions

CHOOSE YOUR HOST

CIRCUS , Mexico City / TURNER / 2015

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Supporting Content
Case Film

Overview

Entries

Credits

Overview

Execution

CHOOSE YOUR HOST consisted on a DUAL SCREEN proposal that allowed users to complement the transmission of the Oscars ceremony on TV with any of the 6 simultaneous shows online.

Each show was led by one of the most popular celebrities in Latin America, who watched the ceremony and made comments their own way.

Users could choose the transmission of the hosts they liked the most, and were able to watch them and interact with them through Twitter and Facebook.

Outcome

Nine major advertisers in Latin America became sponsors of the activation.

The platform had over 700,000 views in four hours, with more than eight minutes of permanence.

#OscarsEnTNT was a worldwide trending topic.

"Choose Your Host" changed the way users consume live events.

It grew into a new monetization channel for TNT, with great potential for further growth.

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