Cannes Lions
OGILVY & MATHER CHICAGO, Chicago / THE CHICAGO BLACKHAWKS / 2015
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Description
Christina DeVries is a Blackhawks fan born with many challenges in life, one of which is she is blind. Her goal? To experience her first game at the United Center. Star forward, Patrick Sharp, and the Blackhawks made it happen.
Her surprise visit included a greeting by Patrick Sharp, a walk on the ice before the game, and a chance to sit in the radio announcers booth so she could hear the game directly from the people she listens to at home.