There’s nothing better than a film at Christmas and that’s what Telefónica wanted for all its customers - the chance to record their own “Christmas Film” with their own greeting, and featuring a character of their choice speaking in a amusing voice, and in the Christmas setting of their choice… Make the site surprisingly easy to navigate. Surprise users with the puppets speaking users' Christmas greetings. Provide an element of surprise by being able to move the puppets. Surprise users by the fact that they could record their film.