Cannes Lions

CHRISTMAS DECORATIONS STORE

PRO BRASIL PROPAGANDA, Belo Horizonte / LE BISCUIT / 2009

Film

Overview

Entries

Credits

Overview

Description

Challenge: to increase sales of Christmas decorations products for the retail chain Le Biscuit.Christmas decoration products and fantasy are the main elements of the commercial where we see a wreath on the windshield of a car, earrings made with Christmas tree ornaments, a snowman on a fridge and a dog wearing a Santa Claus hat.The solution developed by the agency was to use refined aesthetic values, with high graphic standards and unique dynamics. The goal of the campaign was to communicate promotional aspects while instilling a sense of opportunity and urgency among consumers.

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