Cannes Lions
JWT LISBON, Lisbon / SALVATION ARMY / 2005
Overview
Entries
Credits
Execution
What we did was to draw homeless people in places where people are most used to see them, ie on the streets, but, by applying the traditional style of drawing, we conveyed our message: "Without your help the homeless will never leave the streets". A secondary message concerned people’s indifference, since the figures were just laying down right, there in the middle of the streets, where people passed them daily.
Outcome
Because we are talking about a non profit organization, there’s no way to assess the results. Yet, each year that goes by, we manage to have more donations and recognition from the Portuguese to the Salvation Army.
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