In order to make sure none of the children flying on Christmas Eve would miss the magic of Christmas , we created a way for children look out the window of their airplane and see Santa Claus crossing the sky with his sleigh led by a team of reindeer. As midnight approached, the cabin chief stirred the sleepy passengers with a message instructing all children to look out their windows. At that very moment, we projected an image of Santa and his reindeer onto a bank of clouds, creating the real-time effect of Santa flying outside the plane.After the image was projected, the airline crew distributed gifts brought by Santa to the children, making the flight an unforgettable celebration.

As midnight approached, the cabin chief stirred the sleepy passengers with a message instructing all children to look out their windows. At that very moment, we projected an image of Santa and his reindeer onto a bank of clouds, creating the real-time effect of Santa flying outside the plane.After the image was projected, the airline crew distributed gifts brought by Santa to the children, making the flight an unforgettable celebration.We shot all and place the video online where it was shared by million people.

- 13.433.225 people reach with the online video

- 5.133.346 interactions.

- 100% of children who still believe in Santa Claus and the magic of Christmas.