Cannes Lions

CHRISTMAS GREETINGS

TBWA\GGT, London / TBWA / 2004

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TBWA\GGT needed a unique device to spread their festive good will and to promote the company to existing clients and friends. The solution was an online advent calendar with a difference. Each day recipients received a new email with a link to the calendar, where various characters were engrossed in comical activities during the build-up to Christmas. A charity donation was made each day for every unique visit.

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