Cannes Lions
TBWA\GGT, London / TBWA / 2004
Overview
Entries
Credits
Description
TBWA\GGT needed a unique device to spread their festive good will and to promote the company to existing clients and friends. The solution was an online advent calendar with a difference. Each day recipients received a new email with a link to the calendar, where various characters were engrossed in comical activities during the build-up to Christmas. A charity donation was made each day for every unique visit.
Similar Campaigns
12 items