Christmas mailing with accompanying real-time activity on the Internet. Clients and friends were invited to choose one of three Christmas songs via a website they were able to watch employees from Scholz & Volkmer live, singing and playing the song for them, and conveying spontaneous greetings. Every song represented a donation to a hospice for children with cancer. Implementation: The studio was presented online via a webcam. Users were able to watch Scholz & Volkmer employees personally singing for them - in real time.