Kolle Rebbe needed a creative solution for the company's in-house Christmas campaign, which would let employees choose their Christmas gift.

On St. Nicolas day, Kolle Rebbe opened a department store exclusively for employees: THE DAMN-HOT-LOVELY-CHRISTMAS-STORE. There, 80 Christmas presents were available in 4 price categories, and could be bought with Kolle Rebbe Crowns. Like in a fashion showroom, the gift offers were presented on hangers and clothes rails in colour-coded rooms to match the price ranges. For their shopping spree, all employees got a catalogue and a bundle of crowns in a shopping bag.

Employees really enjoyed taking advantage of all the possible combinations with their budgets. They almost turned THE DAMN-HOT-LOVELY-CHRISTMAS-STORE into a fixed institution instead of a temporary store: It stayed open longer than originally planned.