Cannes Lions

CHRISTMAS STREET

SOMESUCH & CO, London / MONDELEZ INTERNATIONAL / 2014

Film
Film

Overview

Entries

Credits

Overview

Description

Last Christmas, Cadbury’s unveiled its first ever Christmas advert in the company’s 189 year history. Taking over the streets of Plumstead in South East London, we transformed a typical London street. Everything from the trees, to the cars, the streetlights and even the rubbish bins were wrapped with festive Cadbury’s purple paper. With 2,500 metres of custom paper, rolls of giant sell-o-tape, reels and reels of shiny tinsel and a giant rooftop bow, the art department triumphantly fulfilled our director’s creative vision. And then what took hours disappeared in seconds. The film captured the giddiness and fervor of a hundred local kids as they destroyed the street, ripping and tearing at the beautifully wrapped objects. Little bulls in a china shop. The joy of Christmas morning captured on a grand scale.

Similar Campaigns

12 items

Think fast

MCCANN COLOMBIA , Bogota

Think fast

2019, MONDELEZ INTERNATIONAL

(opens in a new tab)