Jeep's global communication touches on the brand’s pioneering role and Jeep’s ability to go a step beyond, reaching places inaccessible to others. The fact that the word “Jeep” has been in the dictionary for many years with no competitor figures there, was an irrefutable proof that Jeep is the true off-road pioneer. With that on the table, we had the idea of sending a dictionary as a proof that Jeep reaches places that others don’t. A post-it indicated the page where the recipient can find the word “Jeep”, which has been manually highlighted to draw attention to the name.