Cannes Lions
LOWE, Mumbai / BRITANNIA INDUSTRIES / 2004
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The film is based on the insight that when a person is eating something tasty it renders him speechless. The execution has been borrowed from a very romantic Hindi film song o'yore. In this film, just when you expect the hero to burst into this evergreen song he ends up humming. The effect of eating Britannia's Chutney Bread.
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