Cannes Lions

CIDER

FCB IMPACT CAPE TOWN, Cape Town / DISTELL / 2006

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Overview

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OVERVIEW

Outcome

The main objective was to get book clubs to register their clubs on the Savanna website. Phase 1: the three-dimensional book ws sent to 100 book clubs, an 80% respose rate was achieved. Phase 2: still in progress and the three-dimensional piece has not been sent to the remaining 200 book clubs yet, but we are confident of essentially achieving the same positive response.

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