Objective: Create a captivating branding medium for the A Mild brand and reinforce its positioningTarget Group: Male, 15-29 yrs age.

A Hits Maker is an online music industry simulation that was commissioned by Sampoerna's A Mild cigarette. The game is designed to reinforce the A Mild brand’s commitment to the development of Indonesian music. Unlike other branded games which sacrifice gameplay for branding opportunities, A Hits Maker, placed careful attention to ensure appealing gameplay that can hold the interest of its audience.

The game has seven episodes which covered a 7 weeks competition period. Contestants must play all seven episodes in order to win the competition. The game allows contestant to sample the process of marketing an album, including band member selection, song selection, recording, vocal training and advertising. The game comes complete with over 140 original characters illustrations and 25 original songs.

Each scenario requires three consecutive days to complete, nonetheless the game managed to attract 211,037 players who completed all seven scenarios.