When investing in a second home, interest rates and repayments may stretch finances to the limit. The brief was to communicate that there's now a faster and more cost effective way to own a second home.

An envelope with double windows was mailed to CIMB Platinum cardholders. The additional window is meant to bring out the appeal of a second address.

The response rate rose by 400% in less than 3 days after the mailer was distributed.