The situation: The cinema thriller Lautlos (soundlessly) tells the story of the relationship between a hit man and his last victim’s girlfriend. The story is told from the point of view of those involved: the hit man, the girlfriend, the police, the next victim …Marketing objectives: teasing the film so thrilling that the target group goes to the cinema.

Target audience: adults between 16 and 42 years of age.

The solution: the website turns the user into a silent observer. At the locations featured in the story the user connects interactively to the crucial scenes, and can both form an impression of the situation and experience the thrill of the particular moment.