Cannes Lions
YOUPANQUI, Lima / CLARO / 2015
Overview
Entries
Credits
Description
Everytime more people is using their smartphones to watch movies.
However this experience is not as comfortable as it such be: Day light overshadows the image, arms get tired holding the device and sound can be lost.
With Claro Video we decided to improve substantially this experience. And we transform a print ad into a movie theater:
Now people will have a whole new experience with Claro Video.
Execution
Claro Video is a platform of audiovisual content who wanted to increase downloads from its smartphones application
Cinemobile was launched on March 2015.
Outcome
The ad has just been launched. Initially we have reached 15,000 people and planning to reply nationwide.
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