We wanted everyone to live the magic of cinema from more than 10.000 km away of Cannes Film Festival so we turned several restaurants of Asunción nto live movies. Projectors were used to transform the entrance of the restaurants into real films and at certain moment of the night we performed the most memorable scenes of legendary awarded films like “The Godfather”, “Pulp Fiction” or “Singing in the rain” so patrons were made to feel part of a Cannes film.

The rate of participation of the campaign increased 300% after the different actions took place. Although only two people won the trips to the Cannes, thousands lived the magic of its cinema.