Cannes Lions

Cinthol Women - #ReadyForAwesome

CREATIVELAND ASIA, Mumbai / GODREJ & BOYCE / 2017

Film

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Overview

Description

The film is a celebration of the defiant spirit of women. It takes sports as a metaphor to depict today's women who are poised to own the world against all odds. Shot from a point-of-view perspective, the film takes us through the training routine of female athletes. It is supported with a narrative that captures the bold spirit of women, rejecting all societal constructs. And, only after defying these stereotypical viewpoints can she be ready - Ready for Awesome!

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