Cannes Lions
CREATIVELAND ASIA, Mumbai / GODREJ & BOYCE / 2017
Overview
Entries
Credits
Description
The film is a celebration of the defiant spirit of women. It takes sports as a metaphor to depict today's women who are poised to own the world against all odds. Shot from a point-of-view perspective, the film takes us through the training routine of female athletes. It is supported with a narrative that captures the bold spirit of women, rejecting all societal constructs. And, only after defying these stereotypical viewpoints can she be ready - Ready for Awesome!
Similar Campaigns
12 items