The strategy was built on two pillars.The first pillar was focused on town mayors. We reached them in a distinctive and original manner: with a view master camera. The objective was to rekindle childhood games, but at the same time produce the visual impact related to the security associated with security cameras.The second pillar was the community, which we reached with a simple bulletin, creating awareness for the product and the opportunity to have it in their community. This strategy was not only effective in terms of awareness, but also added pressure so political candidates could take action.

47% of all town mayors were interested in the service, and 23% acquired it.