Cannes Lions

CITROEN

CITROEN, Paris / CITROEN / 2003

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C3 Pluriel, and where one can experience its uniqueness and its multiplicity, just the way it is.Esthetical showcase, this website also offers the Internet users the exclusive opportunity to be among the very first one to drive a C3 Pluriel (only 500 cars with a special number are available).The prospect books its car by a few clicks. Data are sent to the dealer, then the prospect just has to go there and sign his booking or his order.Besides this innovative device, Citroën’s website points out the esthetical originality of his car. Two approaches of showing the car express its plurality:-“Life style”, to see the multiple uses and car configurations through different characters.-“Pluriel feature” pushes the cars characteristics and advantages, especially by videos and zooms. The car configurator allows to display C3 Pluriel in the configuration and the colour you wish.-Technical characteristics, equipment and interiors are pointed in “C3 Pluriel’s plus”.At the website the prospect can also book and order the new Citroën form to receive a car catalogue or to be contacted when he could have a try.

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