Cannes Lions

CITROEN C4

EURO RSCG DÜSSELDORF, Dusseldorf / CITROEN / 2012

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The ad features the next-generation Stop-and-Start system for highly efficient and ecological driving. The idea is based on a famous quote by Claude Debussy which says “music is the silence between the notes.” which means the quality of a composition depends on its intervals of silence. It is the same with modern motoring: – economic performance depends on the stops between driving when the engine pauses at traffic lights.

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