In an ever-transforming automobile market, only the top brands are in a position to maintain their competitive edge in the future. Citroën was at a crossroads. Even after PSA completely restructured its product range, Citroën’s image was still not as strong as other leading automobile brands. CITROËN - 90 years of history, mythical automobile brand, integral part of French culture and heritage - CITROËN must reinvent itself.

To revitalize, reinforce the image of the brand and create a new experience, a 360° branding platform was introduced. Citroën’s identity was reworked with their style teams to increase its strength and status. The new Look & Feel of the brand, as well as its numerous applications, embody the new promise of “Créative Technologie”. The points of sale, which are key places to build a strong relationship with the clients, have been completely redesigned. Finally, the conception of a Brand Centre and the management of a Brand Champion network are key to the success of this project.

No official results/statistics available.