China is a country with over 240 cities, each with its own distinct culture and dialect. But Chinese people don’t always identify themselves as Chinese. Instead, they more immediately associate themselves with the city or province they are from.

“I’m Shanghainese” or “I’m a Beijinger”. There’s a great sense of pride for the city they were born in. Even if they travel out of their city, their appreciation for another city’s culture can be overshadowed by their own sense of city pride.

However today, hundreds of millions of young people travel from their home to different cities for work or school. As a result, urban identity in China is increasingly blurred. Young people are struggling to find themselves and yearn to belong.

Coca-Cola wanted to break down these cultural barriers by celebrating the diversity of China’s cities and the people who make them so unique.