Cannes Lions

CITY PROMOTION

OGILVY & MATHER FRANKFURT, Frankfurt / DEUTSCHE BAHN / 2003

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The Railcard makes travelling with German Rail really cheap. That's bad news for booksellers. Because now they can't sell expensive books with pictures of cities anymore. Everybody prefers taking the train to visit the city for real.

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OGILVY GERMANY, Frankfurt

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2022, DEUTSCHE BAHN

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