The phrase: “A set of wheels and a safety cage that carries loads from A-to-B” describes most entry and mid-level cars. It also describes a shopping cart. Almost everyone has had a shopping cart graze their leg, or collide into their ankle. An estimated 35,000 people are seriously injured in shopping-cart accidents every year (U.S. Consumer Product Safety). These collisions are similar to minor accidents in a car driving less than 30KM/H that don’t brake in time. By applying preventive ACS technology to shopping carts, complicated ACS technology became relevant and easily understood by everyone.

Results :

Placing ACS fitted shopping carts in a shopping centre cost THB5000 (US$150) per hour. That’s considerably less than renting an outdoor billboard for 1 month. As part of an integrated All-New Ford Focus launch in Thailand, vehicle sales increased by more than 300% and raised favorable opinion of the Focus brand from 51% to 73%% and customer consideration score increased from 44% to 70%.