For urban and trendy youngsters, Star Wars was a must to show you knew the ending. The new campaign features hip black and white visuals of hip young people, a new logo and the CK one message “you’re the one” is reinforced by the association with “may the force be with you”.The cinema-goers are immersed in the Ck One campaign. The visuals and atmosphere communicate the values of the brand ; force, trendy, freedom.

A very innovative campaign for the perfumes sector, the Star Wars-“CK One” association was inspired:Star Wars was the film of the year with the maximum number entries.CK One sales increased by 13.8% on the first 6 months of 2005 (in a market which decreased by 2% at the same period).