The brand relaunch was the cue for the company to head down a new path.

Instead of focusing on the performance of a wide range of products, the company reflected on the actual meaning behind its actions: the appreciation of our planet, people and the performance they can provide and expect in return.

Based on this outlook, a new brand model was born with a new set of values.

The brand message ‘what is precious to you?’ conveys the brand essence of appreciation as an expression of esteem and sustainability.

At the same time, it invites dialogue.

In an interdisciplinary process, a media package was developed that could be adapted globally, including all the relevant channels of communication, such as corporate design, website, campaign, signage, architecture, 3D identity, corporate publishing, and film and motion design.

The visual basis here is the brand code of ‘clarity’, which also stands for transparency and space, defining the tonality of all design parameters and communication activities.