Supercell is Finland-based mobile gaming studio and has become the world's number one profit-making studio. In 2016, it was acquired by Tencent with its latest work Clash Royale.

However, when making promotional campaigns in China, foreign games ads face a natural disadvantage resulting from cultural difference and different taste for creativity. A simple translated version of foreign ads isn't going to persuade Chinese players.

In 2017 back-to-school season, Clash Royale released 2v2 mode, brining more stunning game experience compared with traditional 1v1 mode. How to make market campaigns for the game that is not only able to highlight the game features, but also in a way that is acceptable and familiar with Chinese players is an major issue to be solved here.

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