Cannes Lions

CLASSIC OF MOUNTAINS AND SEAS

HUFAX ARTS, Taipei City / DING DING CO., LTD. / 2017

Presentation Image

Overview

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Credits

Overview

Description

If “Arts” equals to making everything in its perfection, an adventure must equal to the most challenging and attractive actions of arts.

Every adventure of CERS is a journey of the unexpected and surprises. Adventurers’ and history’s footprints cultivate the path of the journey.

Therefore, we created five themes featuring five Tibetan colours, representing five different meanings in Tibetan religion, as well as five different lands of adventures. We aimed to categorise the content of the book clearly by the visualisation of the colours, and to help the readers to learn more about CERS’ vision and their works.

Execution

The core design concept of the book cover and the book wrapper is focused on the starting point, the destination, and the routes throughout the adventure. However, we transformed complicated adventures into a simple visualised language with points, lines and planes.

Inspired by the author’s background rooted in oriental countries, we used calligraphy and the design at typography. Combining the typography with the blocking technology, the design represents the idea that “every adventure is a work of arts”. The creative process of our design is like a journey of adventures. Meanwhile, the journey of adventures is like a creative process of arts.

Outcome

Inspired by the author’s background rooted in oriental countries, we used calligraphy and the design at typography. Combining the typography with the blocking technology, the design represents the idea that “every adventure is a work of arts”. The creative process of our design is like a journey of adventures. Meanwhile, the journey of adventures is like a creative process of arts.

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