Cannes Lions
AFRICA, Sao Paulo / E-GALAXIA PUBLISHING HOUSE / 2019
Overview
Entries
Credits
Background
The number of smartphones increased all around the globe, increasing also the number of smartphone accessories. Especially, the smartphone cases. They are so popular that you can find all sort of them. Almost everyone has a smartphone with a fancy case to show. However, almost no one has a smartphone with a classic to read. That’s why we decided to bring both together. The fancy smartphone cases and the forgotten classic writers.
Execution
As the reference concerned classic portraits, we had to respect the type of lighting and background.
Lighting was composed of a big, soft source of light, simulating a window.
We were also concerned on giving a monochromatic palette to the picture. The camera used was a Hasselblad with an 80 2.8 lens and digital back.