Cannes Lions

Classics on Smartphone

AFRICA, Sao Paulo / E-GALAXIA PUBLISHING HOUSE / 2019

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Overview

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Credits

Overview

Background

The number of smartphones increased all around the globe, increasing also the number of smartphone accessories. Especially, the smartphone cases. They are so popular that you can find all sort of them. Almost everyone has a smartphone with a fancy case to show. However, almost no one has a smartphone with a classic to read. That’s why we decided to bring both together. The fancy smartphone cases and the forgotten classic writers.

Execution

As the reference concerned classic portraits, we had to respect the type of lighting and background.

Lighting was composed of a big, soft source of light, simulating a window.

We were also concerned on giving a monochromatic palette to the picture. The camera used was a Hasselblad with an 80 2.8 lens and digital back.

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1 Cannes Lions Award
Judgeable Covers Collection

AFRICA, Sao paulo

Judgeable Covers Collection

2019, E-GALAXIA PUBLISHING HOUSE

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