Cannes Lions

Clean your street view

MORTIERBRIGADE, Brussels / MOOIMAKERS / 2020

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Overview

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Overview

Background

Every four years, the Google Street View Car drives through Belgium to make an update of our lovely streets, houses, shops... but also our lovely litters. And they will be totally free to watch online for years.

So, few days before the Google Car captures all this dirt, MOOIMAKERS, the Flemish initiative against illegal litter, sent a message to every citizens of Flanders: CLEAN YOUR STREET VIEW.

Idea

So, few days before the Google Car captures all this dirt, MOOIMAKERS, the Flemish initiative against illegal litter, sent a message to every citizens of Flanders: CLEAN YOUR STREET VIEW.

A social media campaign based on actual Google dirty street views.

We printscreened more than 1200 litters in Flanders and edited all of them in a very short time.

Strategy

A social media campaign based on actual Google dirty street views.

We printscreened more than 1200 litters in Flanders and edited all of them in a very short time.

Execution

We used the real geolocation of each litter to target all the citizens living in the same street. We showed them how dirty their street is, and how better it could be. By simply put everything waste on a public trash.

Outcome

The campaign was a huge success. More than 1.000.000 impressions with a minimum budget of 3000 euros spent on social media. But most of all, we engaged all the communities of Flanders in one common goal. Make their streets more beautiful than ever. Offline ànd online.

Similar Campaigns

5 items

2 Eurobest Awards
Clean your street view

MORTIERBRIGADE, Brussels

Clean your street view

2021, MOOIMAKERS

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