Cannes Lions
LOWE, Bangkok / UNILEVER / 2012
Overview
Entries
Credits
Description
Clear is an anti-dandruff shampoo that gives people the confidence to get closer, wanted to engage their audience in a Valentine’s Day Campaign. Leading up to Valentine’s Day, young people are often divided into two groups; the confident ones who have found love, and the leftovers who believed it’s a difficult time with many barriers to finding romance. So, we want to inspire these unsuccessful singles to join the world of love by show them 30 of the most unlikely love stories from real people.Ep1. A boy who everyone teases for behaving too soft and “girly”. So, he never went out with any girl until one day he overcame his fear and made the first move.
Similar Campaigns
12 items