Cannes Lions
LOWE, Bangkok / UNILEVER / 2012
Overview
Entries
Credits
Description
Clear is an anti-dandruff shampoo that gives people the confidence to get closer, wanted to engage their audience in a Valentine’s Day Campaign. Leading up to Valentine’s Day, young people are often divided into two groups; the confident ones who have found love, and the leftovers who believed it’s a difficult time with many barriers to finding romance. So, we want to inspire these unsuccessful singles to join the world of love by show them 30 of the most unlikely love stories from real people.Ep5. A nerdy girl who never cared about boys until she attends an academic competition and finds something that is worth more than winning.
Execution
We co-created with consumers to find/tell the stories of people who overcame their biggest love barriers, to inspire people who ignore Valentine's Day.
Outcome
These short films were viewed by over 170,000 people, and we helped grow the Clear fan-page by 17%
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12 items