Cannes Lions

CLEAR

LOWE, Bangkok / UNILEVER / 2012

Presentation Image

Overview

Entries

Credits

Overview

Description

Clear is an anti-dandruff shampoo that gives people the confidence to get closer, wanted to engage their audience in a Valentine’s Day Campaign. Leading up to Valentine’s Day, young people are often divided into two groups; the confident ones who have found love, and the leftovers who believed it’s a difficult time with many barriers to finding romance. So, we want to inspire these unsuccessful singles to join the world of love by show them 30 of the most unlikely love stories from real people.Ep5. A nerdy girl who never cared about boys until she attends an academic competition and finds something that is worth more than winning.

Execution

We co-created with consumers to find/tell the stories of people who overcame their biggest love barriers, to inspire people who ignore Valentine's Day.

Outcome

These short films were viewed by over 170,000 people, and we helped grow the Clear fan-page by 17%

Similar Campaigns

12 items

Unilever Skin: Expanding Data Collection for Personalized Communications

MINDSHARE, Taguig

Unilever Skin: Expanding Data Collection for Personalized Communications

2022, UNILEVER

(opens in a new tab)