Cannes Lions

CLEARASIL ULTRA KIT

EURO RSCG WORLDWIDE, New York / RECKITT BENCKISER / 2008

Awards:

1 Bronze Cannes Lions
Film
1 of 0 items

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The May Cause Confidence campaign focused on one key insight – teens admire those who do or say exactly what they want without fear of consequences. Our TV spots took “real” teens and portrayed them as irreverent as possible in real and culturally relevant scenarios. The result: relatable humour imparted by the confidence of having clear skin. Clearasil may cause confidence.

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