Cannes Lions

CLICHE

ACW GREY TEL AVIV, Tel Aviv / SCHWEPPES / 2014

Case Film
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The film begins by showing and intimate scene that showcases a loving couple at a European café. The couple order Schweppes drink bottles and suddenly the girl comes to terms with what they had just done. The girl then asks her boyfriend: Don't you feel that we are a little cliché?

Her boyfriend isn’t troubled by her question and focuses her attention on the people hanging around them.

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