Cannes Lions

CLIMACOOL SHOES

180 AMSTERDAM, Amsterdam / ADIDAS / 2003

Awards:

1 Shortlisted Cannes Lions
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Until now, athletes could only cool themselves using conventional means: wiping themselves with a towel, pouring water over their heads, standing in front of a fan. But now, thanks to ventilated ClimaCool technology, athletes can stay cooler, as a result of ClimaCool shoe’s vents and ducts and holes.