The United Nations Climate Change Conference in Copenhagen, Denmark was one of the last great chances to try to solve the climate crisis. Expectations were stratospheric. But reaching an agreement on an international treaty would prove to be one of the biggest challenges of our time.

When the United Nations approached our industry for help in driving global awareness for the conference, we knew that an unprecedented movement of the people would be needed. It couldn’t be the United Nation’s campaign. It couldn’t be an agency’s campaign. It had to be the people’s campaign.

We turned Copenhagen into Hopenhagen – we turned the entire city into an idea and connected every nation, town and citizen to Copenhagen as a way to give the world hope. And we revolutionized the way people engaged in the debate.

Everything we did – TV, print, web, social media, public relations – helped unite people around a common cause and provided the tools to organise across borders and spread the word themselves.

In a little over 90 days, Hopenhagen became a massive convergence of public will fuelled entirely by the people.

* 1,000,000,000 projected media impressions* $400,000,00 in projected media * 6,172,820 Citizens of Hopenhagen * 54,497 Facebook Fans * 26,796 Hopenhagen passport holders on Facebook * 25,968 social media posts, including blogs, image uploads and video submissions.

* Spontaneous Hopenhagen rallies, flash mobs and sponsorships sprang up everywhere.

*The Danish Superliga football club Brønby IF donned Hopenhagen jerseys for a game.*City Hall Square in Copenhagen even turned into “Hopenhagen Live” for the conference.