Switch is MTV International's climate change campaign. Their objective is to get people aged 18-24 to realize the impact their everyday actions have on the environment. Mtvswitch.org is the website that serves as the main source of communication for Switch. It features regularly updated content that shares green tips and links that are relevant to the target. There is a carbon calculator to figure out your personal emissions and a place to watch videos of the Switch commercials as well. The site also features a series of 8 animated “environmentors” such as a caveman, a tree hugger, etc.