Cannes Lions
PUBLICIS DIALOG SPAIN, Madrid / RENAULT / 2007
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The Clio i-Music added value to its iPod: it’s the first model in Spain to include this as standard. Under the original concept, “7,500 songs for 7,500 states of mind”, the site represents all the street actions that have been developed under the “surprise concerts”, and the i-Music Caravan which took young people to music festivals. The navigation is sensorial and allows the user to play with the mouse wheel, as a metaphor of the iPod wheel control, to choose the state of mind which defines the user on that day, associating with a graphic art and a song.
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