We launched the Clorinda promotion with two characters, one of them reflected Clorinda's new size and the other one, who was a midget, reflected the low price.During two weeks, they travelled through very populated sectors in Chile's main cities, such as fairs and markets, which generated 80% of sales.

In a very difficult and low cost market, we managed to increase one point in market share, going from 31% to 32% in the November-December 2004 timeframe (source: Clorox).