Cannes Lions
ADVANTAGE MARKETING & ADVERTISING, Cairo / CLOROX / 2012
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If a housewife has a new tool for cleaning clothes called Clorox, that light up your clothes ….. It could be useful for more than just cleaning. It can become her own little personal alarm for anything suspicious happening in the dark, behind her back. So husbands that sneak in late at night, better beware, Clorox will give away your every move to your wife, she might not take it easily.
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