Cannes Lions

CLOROX ROPA COLOUR LAUNDRY DETERGENT

OMD MEXICO, Santa Fe / CLOROX / 2006

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Overview

Entries

Credits

Overview

Execution

Before cutting to commercial break, two of the most popular cast members (one of them final winner at the end of the show) appeared in B&W clothes and refer to the lack of colour and a production guy extends a bottle of Clorox Ropa Colour to one of the stars and as she holds the bottle the colours came back.

Outcome

There were more than 20 million housewife hits and just a week after the implementation, sales soared 25% more than the previous week

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