Cannes Lions
OMD MEXICO, Santa Fe / CLOROX / 2006
Overview
Entries
Credits
Execution
Before cutting to commercial break, two of the most popular cast members (one of them final winner at the end of the show) appeared in B&W clothes and refer to the lack of colour and a production guy extends a bottle of Clorox Ropa Colour to one of the stars and as she holds the bottle the colours came back.
Outcome
There were more than 20 million housewife hits and just a week after the implementation, sales soared 25% more than the previous week
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