Cannes Lions
PUBLICIS MACHINE, Cape Town / HASBRO / 2016
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Description
Trivial Pursuit is the world’s ultimate general knowledge board game.
The brief was to remind people about their thirst for knowledge and show the fun element that comes with the iconic game.
In this campaign, we show common mistakes that people encounter when playing the game. The answers are close to right, but close isn’t good enough when it comes to Trivial Pursuit.
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