Despite your 70s being a time when life is slowing down, it certainly isn't standing still. People living with heart failure do not see themselves as old, they have plenty left to live for. Not bucket-list adventures, but simply enjoying the precious moments that are close to their heart.

Armed with this inspiration, we approached Aardman, to craft an anatomically-correct, physical heart. Not with CGI or illustration, but clockwork animatronics. Meaning the heart could actually be brought to life in a similar way to a ballerina in a jewellery box.

154 hours, 8 skilled-animators and modelmakers and 282 individually-placed pieces of mirror later, we created a real working sculpture that, lockdown allowing, will travel.

The heart was open at the back to reveal the working cogs inside, powering the people dancing on the surface. This allowed us to showcase the intricacies and complexities required to keep our animatronic heart pumping – and our couple dancing.

Nothing was hidden or kept from view – which tied into the message that we wanted patients to adhere to, about the importance of being open and honest with their doctor.