To celebrate the 10th anniversary of an iconic CloseUp Toothpaste song, we made 2 completely different remakes of the song, and aired them on two different radio stations simultaneously. Listeners were asked to listen in with their friends to both stations. As they did, the two songs combined to form a duet!

The media team contacted two sister company radio stations that have mobile and web streaming.

Spots on the same day and time were bought with DJ spiels the day prior. DJs announced the first ever radio duet in Philippines and encourage listeners to tune in on the airing date when both version of the song aired simultaneously.

As the campaign has just been recently implemented, no readings are available.